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About VIRGEN

We started out as VIRGEN in 1999 with the desire to bring never-before-experienced creative to the masses.

Today we've grown to a full-service agency specializing in - you guessed it - Digital Brand Marketing. The world is changing every day, and we've created a way for your brand, your business, your baby to move (and grow) right along with it.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Merrell Virgen

President

25 years’ experience guiding creative development to meet the marketing goals and objectives of multiple companies and organizations, with a strong focus on the resort and entertainment industry. Creative skills and collaboration are the foundation in developing compelling, innovative, and results-producing marketing campaigns.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Andrew Hosak

CFO

Andrew serves as executive vice president/COO and leads critical strategic thinking for VIRGEN. With a broad understanding of marketing and media, Andrew brings more than 20 years of corporate experience and accountability in developing result-driven campaigns. His expertise lies in casino and resort marketing, health care, and retail industries.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Maurella Bell

Research Analyst

Maurella brings national and international experience to VIRGEN. Maurella is responsible for integrating and guiding daily operations for several VIRGEN departments. In her role as a research analyst, Maurella studies the relationship between the consumer, the brand, and the particular client category to link advertising to broader business objectives via research, analysis, and implementation of strategic marketing and media plans.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Dawn Ritzo-Arbelaez

Marketing & Account Executive

With client experience spanning multiple industries, including gaming, hospitality, travel and tourism, renewable energy, entertainment, and nightlife, Dawn is an advertising professional with proven experience managing project details and deadlines and offering exceptional account service.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Jonelle Shimamoto

Marketing & Account Executive

Jonelle brings 15+ years of marketing experience to the Virgen team. Her background in hospitality, tourism, finance, and mobile technology industries makes her an integral part of the success of numerous partnerships. Her strength in building marketing programs is utilized to the fullest to expand awareness and generate attention.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Kristen Vanhorne

Marketing & Account Executive

As a UNLV graduate with a BA in Marketing and Public Relations, Kristen comes with more than four years of social media, marketing, and film/television production experience. With her in-depth perspective on everything from traditional to digital media and fresh marketing knowledge, she is well equipped to assist with any task, in any capacity.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Kyle Christian

Creative Director

Kyle boasts nearly 20 years working in the marketing and advertising industry. Specializing in brand creation and strategy, he uses his strong arts and design skills to make a visual impact across all marketing channels. Whether it’s client facing, employee engagement or creative execution, he leads our creative team to ensure the success of campaigns, clients and coworkers.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Jamie Delaney

Media Director

Jamie is responsible for senior-level strategic media planning, buying and negotiating, as well as client and departmental management. She strives to provide each of VIRGEN’s clients with a comprehensive media plan, always keeping strategy top of mind, while never losing sight of the client’s ultimate goals and objectives.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Trula Christian

Office Manager

Trula is the office manager and supplies many years of experience in administration and management. Trula provides support in all areas related to daily operations.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Branden Perrin

Email Marketing Manager

Branden has been in marketing for more than ten years, creating marketing campaigns for product manufacturers, as well as event-based marketing strategies for the education and entertainment industries. He believes in the power of psychology in marketing and how engaging content, when targeted to the right audience, creates powerful relationships between the brand and consumer.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Aya Peters

Graphic Designer

Aya is a graphic design and branding expert who elevates brands through fresh visual designs. Aya is a problem solver with experience across multiple disciplines from typography to art history. She’s committed to staying current with design trends and challenges herself to learn each day.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Kyle Le

Graphic Designer

Kyle Le is a passionate designer who has a background in visual arts and earned a master’s degree in multimedia arts in California State University. In his career, Kyle Le believes in hard working ethic can makes a success. He loves to learn, get inspired and follows Human-centered design philosophy.

Merrell Virgen | VIRGEN Digital Brand Marketing | Owner

Ernest Castillo

Graphic Designer

Ernest is a graphic designer and artist from Las Vegas. After graduating from high school with a focus on visual arts, he developed his skills as an artist while earning a BS in graphic design from The Arts Institute of Las Vegas. His creative style is always progressing, as he's always thinking of unique ways to blend art and design.

OUR TEAM

We're more than the 22nd letter of the alphabet. We are a motley crew of creatives, analysts, designers, researchers, foodies, gamers, yogis, musicians and sports nuts who thrive on wielding our powers for good.

OUR APPROACH

THE NUMBERS DON'T LIE

$100M+

Clients’ Income during the Last Quarter

5

Industry Awards

355

Business Partners in over 30 Countries

27

Years of Experience

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