Over the past several years, the topic of personal information has been a significant point of conversation across industries. What you see and do on the internet has been, and will continue to be, closely scrutinized. The "Big Three" in email providers—Gmail, Outlook, and Yahoo—continue to make strides in providing users with the most “spam-free” experience possible. With that in mind, it’s crucial to ensure your backend sending records are properly verified and set up for your business.
In email marketing, two main factors ensure that your emails are delivered successfully and that your domain reputation remains strong: DNS records and properly configured CNAMEs. Let’s verify that everything is set up correctly.
What You’ll Need:
Access to your domain hosting provider: This might be through companies such as GoDaddy or Cloudflare.
IP addresses and hostnames for your email servers: Examples include Mailchimp, HubSpot, Maropost, and Office365.
Some background music (optional): User’s choice! When diving into this corner of the IT world, some smooth jazz or your favorite playlist can help keep frustration at bay.
Step 1: Access Your DNS Settings
Your “DNS settings” is where all the essential sending verification settings live. To access this, log in to your domain hosting account. There are four key settings to verify:
MX Record: Specifies the mail exchanger server responsible for receiving emails for your domain.
SPF Record: A TXT record that defines which IP addresses are authorized to send emails from your domain.
DKIM Record: A TXT record that allows you to digitally sign your emails to verify their authenticity.
CNAME Record (if required): Links a subdomain to your primary domain and may be used to verify domain ownership.
While in your DNS settings, check the values of each record. In most cases, little green checkmarks indicate that your emails are highly likely to hit inboxes instead of the dreaded spam folder.
If you see a red "X" next to any of your DNS records, it’s critical to address the issue before your next email campaign. Here's how:
Step 2: Resolving DNS Issues (Takes About 5 Minutes)
Ensure that you have your domain’s DNS settings open, along with access to the sending platforms you use.
Input the specific SPF, DKIM, MX, and CNAME record variables provided by your email platform into your DNS records.
If you’re unsure of the process, don’t hesitate to contact your CRM’s customer success team for assistance—they’re usually well-equipped to guide beginners through these steps.
Step 3: Relax and Press Send
Now that your DNS records are verified and properly configured, you can sit back, relax, and confidently send your email campaigns.
Final Thoughts
As we move further into the new year, it’s essential to remember that email providers are continuously improving their strategies to combat spam and enhance the user experience. As email marketers, it’s up to us to adapt and innovate with creative strategies that elevate our campaigns and drive results.
If you have any questions or need further guidance, feel free to reach out to one of Virgen Digital Brand Marketing’s field-marketing account managers. Cheers to your success!
Kommentarer