Have you been thinking about writing a blog for your business but not sure if it’s worth it? Perfect. We’re going to share three ways blogging can be the ultimate power move.
BLOGS DRIVE NEW TRAFFIC TO YOUR WEBSITE
Sure, people could “Google” you, but that traffic would likely be coming from your current audience base, not a sought-after “newbie.” Targeted paid ads work too, but they may be out of your budget.
So, How Can Blogging Help?
More Pages. More SEO: Chances are, you don’t have a 20-page website with content you’re constantly updating. If you’re nodding, keep reading.
Every time a blog post is added to your website, it counts as another indexed page and another chance for search engines like Google to find you and push those eyeballs to your site organically. It also shows that you’re staying active and reminds search engines to check back often to see what new content to push out.
Shareable Content: You see it every time you’re scrolling through your favorite social network, from Facebook and LinkedIn to Pinterest and Twitter. Your neighbor shared a must-have recipe blog. Your mom shared a blog about DIY herb gardens, and your coworker shared a blog about great marketing tips (it may have even been this one!). Social media quickly exposes your business to new audiences while keeping your presence alive and well.
BLOGS HELP ESTABLISH AUTHORITY
Every time you sit down to write a blog, the goal should be to educate your current and potential customers. Whether you’re answering common questions, clearing up myths or highlighting cool features, no one knows your product or service better than you, and a blog is the perfect opportunity to prove it. If your blog is consistently helping your target audience, it won’t be long until you become their go-to resource.
A blog is also a great opportunity to define your brand voice. Think of it as an extension of your “About” page. Each blog gives your audience a peek into who you are, what you value and, of course, what you know. Be funny, serious, sarcastic or a little of everything. A blog allows you to show some personality! Not a writer? That’s OK! Content writers can help.
BLOGS DRIVE LONG-TERM RESULTS
What’s great about blogs is that their success is not determined in a day. They have the power to continue generating views, traffic and even leads well beyond the publish date! Say you get 75 views on Day 1, 35 views on Day 2, and maybe only 20 on Day 3. By Day 4, you may have very few views, BUT your post is now ranking in search engines. That same blog can still be found by potential consumers for weeks, months or even years.
So, to recap: Blogs can generate new traffic and keep it coming for years while establishing you as an authority in your field. Ready to get writing?
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