Multi-Channel Marketing
Traditional and modern multi-channel marketing services to help you engage with your current audience while garnering new ones.
Brand Development
Market Research and Positioning
This stage includes analyzing existing research on your brand as well as collecting current brand opinions via social media, blogs and surveys. It also includes compiling a brand advocate report to understand what your ideal customer loves about you and why they choose your products and services over your competitors.
Brand and Logo Identity
While your brand is your perception, your logo is a visual of that brand. As we tune in to who you are, we craft a visual mark to serve as the symbol of your identity.
Image & Voice Standards
We create the visuals and voice that you own in the marketplace.
Copywriting
Copy is written in your brand’s voice to be both engaging and informative.
SMS & Chat Bot
Messaging & Strategy
Does your customer prefer text over email? Our platforms offer SMS message capabilities to deploy and trigger messages to your audience based on the journey built for that specific campaign.
Deployment
Messages can be deployed manually, monthly, or weekly, or can be set to be triggered by specific user actions.
Analytics
Our programs are developed to provide us with quarterly, monthly, weekly, and even daily reports on KPIs such as clickthrough rate, conversion rate, bounce rate, ROI, open rate and unsubscribe rate.
Email Marketing
Customer Journey Strategy
Customer journeys are built based on triggers, events or actions taken (or not taken) by our customers. Our platforms allow us to integrate your emails with your website, landing pages and social media to learn about your customer.
Design & Copy
Provided in-house to match your brand design and voice.
HTML Programming
All emails are built and programmed to ensure proper functionality.
Database Segmentation & Deployment
Our email platform partners offer the ability for A/B testing such as database segmentation, subject line testing, and copy testing. We also provide recommendations based on top-performing deployment dates/times based on annual aggregates of email campaigns.
Analytics
Our programs are developed to provide us with quarterly, monthly, weekly, and even daily reports on KPIs such as clickthrough rate, conversion rate, bounce rate, ROI, open rate and unsubscribe rate.
Media Buying
Market Research
Our experts learn about your competition and your audience and how best to reach them. We work with our longstanding media partners to best promote your brand.
Media Planning & Placement Across All Channels
Through the utilization of the newest technologies and communication channels, we get your messages to current and prospective consumers in the most effective way.
Media Negotiations
We always get you the proverbial bang for your buck.
Reporting & Analysis
Our media management team provides analytical reports on KPIs for a campaign’s specific goals and objectives, delivered on a quarterly, monthly, or weekly basis.
Social Media Marketing
Content Creation & Management
Here we decide the best channels to promote your marketing campaigns and create a content calendar for weekly/monthly posts supported by creative content. In addition, we monitor and respond to the conversations within your social media platforms.
Awareness Campaign
To best promote your brand story, we thoroughly research your target market and craft the right mix of engaging, informative and entertaining content. We also leverage the latest trends and connect with influencers to promote your product(s)/services.
Engagement Tactics
From the right post type to when and what channel to post, we utilize an eclectic mix of proven tactics to inspire and activate your audience.
Influencer Marketing
Let's go viral! Increase your brand awareness by using influencers to promote and expose your company to their followers. Our team will research and strategize a campaign that works for your needs. We will then contact and negotiate with influencers, so you don't have to.
Strategic Marketing
Marketing Funnel Strategy
Our strategic process begins with the development of a marketing roadmap. This strategic framework plots the customer path from first point-of-contact through conversion.
Conversational Marketing
We make it easier for your audience to engage and benefit from your brand by implementing targeted messaging designed for each stage of the buyer/consumer journey.
Lead Generation
We build our leads list by identifying your target audience and assembling messages that speak directly to each persona.
Website Development
UX/UI & Design
Our in-house team builds your site to accommodate the user experience (UX) and complements it with effective interface design (UI).
SEO
Copy, keywords, images, links, tags/pixel strategy, testing: SEO allows search engines to identify your website’s content and serve it to the right audience.