Creatively, our staff will bring anything to LIFE.
Our teams create campaigns that have impact and build strong customer engagement. Campaigns are crafted to flow throughout a multi-channel mix and deliver a high level of entertainment value that maximizes conversion. All creative is done in-house to ensure quick ideation and implementation. Below are the key services and capabilities our agency offers.
No two marketing strategies are the same.
VIRGEN creates a game plan tailored to your goals and audience. The competitive advantage is yours for the taking.
Business/Customer Journey Mapping
Our creative process begins with the development of a marketing roadmap. This strategic framework plots the customer path from first point-of-contact through conversion. Through the utilization of the newest technologies and communication channels, we get your messages to loyal customers and new prospects in the most effective way.
Media planning and buying done right will get your message to your target audience in the most efficient way through traditional and digital channels at the lowest cost per impression.
We have more than 20 years of experience planning and buying traditional media including TV, radio, print and outdoor. Our superior negotiating skills ensure you get the most out of every buy.
Search engine marketing serves text and display ads to your intended audience while they are searching for your products and services 24/7 on the Web. These campaigns are developed based on historic search data and work in tandem with your site’s SEO and keyword strategy.
With its wide reach and low CPM, native advertising places your message within websites in a way that it appears to be an organic part of the targeted site.
Pay-per-click comes in many forms from static ads, to animated banners to streaming audio and video. There are also dozens of ways to narrow your targeting including geography, behavioral data and geofencing.
Facebook, Instagram, Snapchat, Pinterest, Redditt and others offer innovative ways to get to your audience while they ingest their daily dose of social media.
A good email platform provides tools that go beyond deploying emails.
An effective email platform doesn’t just send blanket emails but allows for multi-pronged campaigns that react to the customer’s online behavior. A typical campaign contains multiple triggered emails served to the customer based on the actions they take. Our platform also integrates with your website, landing pages and social media to learn more about your customer. You can send SMS messages that seamlessly integrate with the software and customer data.
Long story short, it takes more than hitting send to create marketing emails that turn prospects into customers and one-time buyers into raving fans.
- Database management
Creating content that captivates and motivates is what drives us, and your target audience. Discover how we deliver fresh and innovative content solutions.
What’s working, what’s not? We measure, manage and analyze our marketing efforts quickly and often to optimize your ROI.
Traditional media is tracked through impressions, reach and frequency.
All digital mediums are tracked via custom URLs to report on KPI’s such as impressions, clicks and CTR’s (click through rates). Additional data points from Google Analytics provide insights into reach, frequency, overall sessions, average session duration, top sources of traffic and video views.
Reports are compiled monthly to provide a summary of all activities, including reach and frequency statistics.