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The way audiences receive messages is constantly changing. Good thing VIRGEN has been on top of multi-channel marketing trends for more than 20 years! We’ve built an arsenal of traditional and modern integrated services to help you engage with your current audience while garnering new ones. Here are the multiple ways we can help you communicate directly to consumers.
This stage includes analyzing existing research on your brand as well as collecting current brand opinions via social media, blogs and surveys. It also includes compiling a brand advocate report to understand what your ideal customer loves about you and why they choose your products and services over your competitors.
Here we create the elements that make up your image. From marketing collateral and product packaging to websites and digital assets, each element works with the others to tell your brand’s story at every turn.
While your brand is your perception, your logo is a visual of that brand. As we tune in to who you are, we craft a visual mark to serve as the symbol of your identity.
We create the visuals and voice that you own in the marketplace.
Copy is written in your brand’s voice to be both engaging and informative.
Our strategic process begins with the development of a marketing roadmap. This strategic framework plots the customer path from first point-of-contact through conversion.
We make it easier for your audience to engage and benefit from your brand by implementing targeted messaging designed for each stage of the buyer/consumer journey.
We build our leads list by identifying your target audience and assembling messages that speak directly to each persona.
Our experts learn about your competition and your audience and how best to reach them. We work with our longstanding media partners to best promote your brand.
Through the utilization of the newest technologies and communication channels, we get your messages to current and prospective consumers in the most effective way.
We always get you the proverbial bang for your buck.
Our media management team provides analytical reports on a quarterly, monthly or weekly basis on KPIs set based on a campaign’s specific goals and objectives.