Discover the Taste of MICHIGAN
As the visionary force behind Southwest Michigan’s premier wineries, breweries and distilleries, Moersch Hospitality Group knows a thing or two about good taste. They partnered with VIRGEN to develop a brand tool kit for the entirety of their thriving family business, from food and beverage, to events and entertainment.
VIRGEN developed and implemented a cohesive online presence for the family of Moersch Hospitality Group websites and spearheaded the complete rebrand of two of their individual wine brands, Tabor Hill and Weekend. Assets included new logos, icons and wine labels. Multi-channel campaign materials included robust email campaigns, print, outdoor billboards, signage, and website and social media assets.