Together with Southern Nevada Health District, VIRGEN works to make our community a better place to live, work and play. We create multiple cross-platform campaigns designed to deliver behavioral change.
For more than six years, VIRGEN implemented integrated, fluid and focused tactics to reach both broad and niche multicultural audiences. Comprehensive reporting is provided to the state and the CDC to ensure all policy objectives are addressed, analyzed and measured.
The effects of secondhand smoke are far reaching. Multi-tiered campaigns target crucial audiences to sway opinion and influence populations from apartment managers to entire cities to become smoke free.
Social and environmental factors have immeasurable effects on our lifestyle choices. Public education campaigns are designed to reduce and eliminate barriers faced by populations that experience health disparities such as diabetes and heart disease.
Let’s talk about sex. Safe sex, that is. Educating teens and young adults must be approached in a way that feels authentic, relatable and non-parental. Use Condom Sense, a “street-level” campaign uses humor to talk about a very serious issue. Efforts drive visitors to a Teen Pregnancy Prevention landing page which produces measurable outcomes.