How do you use human behavior and technology to drive even more traffic to the world’s most-famous Beer Hall?

It’s called Humology —
the blend of human interaction and technology that makes your audience tick.

In Hofbräuhaus Las Vegas’ case, all eyes were on mobile. But their messages were not.

Hofbrauhaus Las Vegas Beer Hall and Restaurant - campaign by Virgen marketing and advertising

The audience matrix revealed a key insight. The target audience was 80% tourists with an average of three smart devices, and they weren’t afraid to use them.

Social media campaign message by Virgen marketing and advertising with I suggest we drink before we go out drinking headline
Social media campaign message by Virgen marketing and advertising with keg of beer and what every office needs headline
Social media campaign message by Virgen marketing and advertising with I heart Beer headline
Social media campaign message by Virgen marketing and advertising with I hear beer calling me headline
Social media campaign message by Virgen  advertising with a beer with wings and Beer is proof that God loves is and wants us to be happy
Social media campaign message by Virgen marketing and advertising with guy drinking a stein of beer and Save water drink beer headline
Social media campaign message by Virgen marketing and advertising with Hofbrauhaus Las Vegas logo is foam and had your morning brew? headline
Social media campaign message by Virgen marketing and advertising with stein of beer and Money can’t buy happiness but it can buy beer
Social media campaign message by Virgen marketing and advertising with Bavarian pretzel and National Pretzel Day April 26, 2015 headline

They ate up social media faster than Schnitzel.

Social media Rowdy Hour campaign message by Virgen marketing and advertising with Specials starting at $4 headline
Bier Code campaign message by Virgen marketing and advertising with step one: Take a shot Step 2: Assume the position Step 3: Brace yourself.
Campaign message by Virgen marketing and advertising with Free Bier headline
Bier code campaign message by Virgen social media marketing strategy.  Stand on benches and raise their steins in the air at a keg tapping
Bier party campaign message by las vegas advertising agency with Pouring Daily headline
Holiday campaign outdoor - digital marketing with The steins are brightly shining
Bier Code campaign message by las vegas online advertising agency with Though shall only dink bier brewed by the standards of the purity law

We served up Bier Party, the story of big brews with bigger personality, and they drank it in.

Social media marketing strategy - Beer hall, las vegas Nevada

Beer lovers everywhere began to interact with the Hofbräu brand and in a span of four months, Facebook likes increased by 9%, Instagram went from 0 followers to more than 800, and Twitter followers increased by 14%.

The results? Increased table reservations and one of the largest Oktoberfest celebrations they’d seen in years. Now that’s something worth prosting about.

©2017 VIRGEN

BACK TO TOP

Hofbrauhaus Las Vegas Beer Hall and Restaurant - campaign by Virgen marketing and advertising
Social media campaign message by Virgen marketing and advertising with I suggest we drink before we go out drinking headline
Social media campaign message by Virgen marketing and advertising with keg of beer and what every office needs headline
Social media campaign message by Virgen marketing and advertising with I heart Beer headline
Social media campaign message by Virgen marketing and advertising with I hear beer calling me headline
Social media campaign message by Virgen  advertising with a beer with wings and Beer is proof that God loves is and wants us to be happy
Social media campaign message by Virgen marketing and advertising with guy drinking a stein of beer and Save water drink beer headline
Social media campaign message by Virgen marketing and advertising with Hofbrauhaus Las Vegas logo is foam and had your morning brew? headline
Social media campaign message by Virgen marketing and advertising with stein of beer and Money can’t buy happiness but it can buy beer
Social media campaign message by Virgen marketing and advertising with Bavarian pretzel and National Pretzel Day April 26, 2015 headline
Social media marketing strategy - Beer hall, las vegas Nevada
Hofbrauhaus Las Vegas Beer Hall and Restaurant - campaign by Virgen marketing and advertising
Social media campaign message by Virgen marketing and advertising with I suggest we drink before we go out drinking headline
Social media campaign message by Virgen marketing and advertising with keg of beer and what every office needs headline
Social media campaign message by Virgen marketing and advertising with I heart Beer headline
Social media campaign message by Virgen marketing and advertising with I hear beer calling me headline
Social media campaign message by Virgen  advertising with a beer with wings and Beer is proof that God loves is and wants us to be happy
Social media campaign message by Virgen marketing and advertising with guy drinking a stein of beer and Save water drink beer headline
Social media campaign message by Virgen marketing and advertising with Hofbrauhaus Las Vegas logo is foam and had your morning brew? headline
Social media campaign message by Virgen marketing and advertising with stein of beer and Money can’t buy happiness but it can buy beer
Social media campaign message by Virgen marketing and advertising with Bavarian pretzel and National Pretzel Day April 26, 2015 headline
Social media Rowdy Hour campaign message by Virgen marketing and advertising with Specials starting at $4 headline
Bier Code campaign message by Virgen marketing and advertising with step one: Take a shot Step 2: Assume the position Step 3: Brace yourself.
Campaign message by Virgen marketing and advertising with Free Bier headline
Bier code campaign message by Virgen social media marketing strategy.  Stand on benches and raise their steins in the air at a keg tapping
Bier party campaign message by las vegas advertising agency with Pouring Daily headline
Holiday campaign outdoor - digital marketing with The steins are brightly shining
Bier Code campaign message by las vegas online advertising agency with Though shall only dink bier brewed by the standards of the purity law
Social media marketing strategy - Beer hall, las vegas Nevada
Hofbrauhaus Las Vegas Beer Hall and Restaurant - campaign by Virgen marketing and advertising
Social media campaign message by Virgen marketing and advertising with I heart Beer headline
Social media campaign message by Virgen marketing and advertising with I hear beer calling me headline
Social media campaign message by Virgen marketing and advertising with I suggest we drink before we go out drinking headline
Social media campaign message by Virgen marketing and advertising with keg of beer and what every office needs headline
Social media campaign message by Virgen  advertising with a beer with wings and Beer is proof that God loves is and wants us to be happy
Social media campaign message by Virgen marketing and advertising with Hofbrauhaus Las Vegas logo is foam and had your morning brew? headline
Social media campaign message by Virgen marketing and advertising with guy drinking a stein of beer and Save water drink beer headline
Social media campaign message by Virgen marketing and advertising with stein of beer and Money can’t buy happiness but it can buy beer
Social media campaign message by Virgen marketing and advertising with Bavarian pretzel and National Pretzel Day April 26, 2015 headline
Social media Rowdy Hour campaign message by Virgen marketing and advertising with Specials starting at $4 headline
Bier Code campaign message by Virgen marketing and advertising with step one: Take a shot Step 2: Assume the position Step 3: Brace yourself.
Campaign message by Virgen marketing and advertising with Free Bier headline
Bier code campaign message by Virgen social media marketing strategy.  Stand on benches and raise their steins in the air at a keg tapping
Bier party campaign message by las vegas advertising agency with Pouring Daily headline
Holiday campaign outdoor - digital marketing with The steins are brightly shining
Bier Code campaign message by las vegas online advertising agency with Though shall only dink bier brewed by the standards of the purity law
Social media marketing strategy - Beer hall, las vegas Nevada
Social media Rowdy Hour campaign message by Virgen marketing and advertising with Specials starting at $4 headline
Bier Code campaign message by Virgen marketing and advertising with step one: Take a shot Step 2: Assume the position Step 3: Brace yourself.
Campaign message by Virgen marketing and advertising with Free Bier headline
Bier code campaign message by Virgen social media marketing strategy.  Stand on benches and raise their steins in the air at a keg tapping
Bier party campaign message by las vegas advertising agency with Pouring Daily headline
Holiday campaign outdoor - digital marketing with The steins are brightly shining
Bier Code campaign message by las vegas online advertising agency with Though shall only dink bier brewed by the standards of the purity law
Social media marketing strategy - Beer hall, las vegas Nevada
Social media campaign message by Virgen marketing and advertising with I heart Beer headline
Social media campaign message by Virgen marketing and advertising with I hear beer calling me headline
Social media campaign message by Virgen  advertising with a beer with wings and Beer is proof that God loves is and wants us to be happy
Social media campaign message by Virgen marketing and advertising with I suggest we drink before we go out drinking headline
Social media campaign message by Virgen marketing and advertising with keg of beer and what every office needs headline
Social media campaign message by Virgen marketing and advertising with guy drinking a stein of beer and Save water drink beer headline
Social media campaign message by Virgen marketing and advertising with Hofbrauhaus Las Vegas logo is foam and had your morning brew? headline
Social media campaign message by Virgen marketing and advertising with stein of beer and Money can’t buy happiness but it can buy beer
Social media campaign message by Virgen marketing and advertising with Bavarian pretzel and National Pretzel Day April 26, 2015 headline
Social media Rowdy Hour campaign message by Virgen marketing and advertising with Specials starting at $4 headline
Bier Code campaign message by Virgen marketing and advertising with step one: Take a shot Step 2: Assume the position Step 3: Brace yourself.
Bier code campaign message by Virgen social media marketing strategy.  Stand on benches and raise their steins in the air at a keg tapping
Bier Code campaign message by las vegas online advertising agency with Though shall only dink bier brewed by the standards of the purity law
Holiday campaign outdoor - digital marketing with The steins are brightly shining
Campaign message by Virgen marketing and advertising with Free Bier headline
Social media marketing strategy - Beer hall, las vegas Nevada