THINK MOBILE ONLY. 84% of traffic comes from a mobile device. Personalize the user experience. Be on trend. Bundle topics and items for consumer consumption. Strong, technical, automated platforms.
Paid search, pay-per-click, and pay-per-impression. Paid media ads appear when specific search KEYWORDS are entered or through audience segmentation creating ads that are TARGETED to a specific audience including retargeting.
Search engine optimization (SEO) is the process of OPTIMIZING the content, technical set-up, and reach of your website so that your pages appear at the TOP of a search engine results for a specific set of keyword terms.
Content is a VALUE exchange between BRAND OFFER and customer NEEDS and WANTS. Relevant content will pull customers your way, CONVERT customers, drive RETENTION and UP-SELL.
People rely on social networks to DISCOVER, RESEARCH, and EDUCATE themselves about a brand before engaging with the organization. Strategically weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. 68% of consumers research restaurants via social channels.
Email’s sole purpose is to create a CLICK. Email is the quickest and most direct way to reach customers with critical information. 91% of consumers check their email inbox once a day. Successful email campaigns are engaging, relevant, informative and entertaining. Know WHO you are writing to. BE CREDIBLE, CONSISTENT, COMPELLING.