When it comes to Digital Marketing, finding the best avenues to put your advertising dollars toward can be tough. But there is one aspect that you can’t afford to ignore.

Search Engine Optimization, or SEO.

SEO means a lot of different things to a lot of people, including writing blogs for your website, updating local listings, or ensuring your site speed is up to par.

But there is so much more.

When it comes down to designing your master digital marketing plan, SEO is a tactic that should always be factored in right alongside social media, PPC, and display banners. It’s a more cost-efficient way to get that organic search traffic that everyone is fighting for.

Unfortunately, it isn’t always the easiest tactic to understand.


SEO is more than just writing blogs and posting new content.

Yes, regularly updating your website with new content is vital, but it isn’t just about having new content for the sake of new content. Your content needs to be relevant to your customers. Say you’re a travel website; all of your content should relate to travel in some way.

On-site SEO matters.

If you’re sitting there thinking Great, but, what does on-site SEO even mean?! Don’t worry.

On-site SEO is everything from how quickly your website loads and how you utilize headers vs regular text, to whether your website is mobile optimized and content vs code ratio. It can be a lot to handle, especially if you’re not sure what it all means (we’ve got you covered there).

The bottom line is that seemingly unimportant aspects of your website matter if you want those coveted top Search Engine Ranking Positions (SERPs).

Updating your local listings is important… if you’re a locally based company.

If you have a physical location, updating your local listings such as Google, YellowPages, Yelp, and even Facebook, is crucial. If you run an online business, you can skip this...but not other aspects of SEO.

Work on getting those backlinks.

A backlink is when a site that's not your own, links to your site. Simple, right?

Maybe not.

What if sites have old links to your site and the content is no longer available? Not good! If that’s not enough, the number of links from unique websites that point back to your website directly correlate with higher rankings, according to Moz.

You might be thinking Cool story. But… who cares if I’m paying to advertise?

The higher your SERPs, the more traffic your site is going to get. Think about your own search habits. If it isn’t on page one of Google, do you:

A: Go to page 2

B: Try a new search query

If you’re like me, B tends to get the results I want.

And I'm not alone on that.

Only 8.5% of web traffic makes it past the first page of search results. Less than 10%.

If that (or anything we've discussed) doesn’t change your mind about the importance of SEO, you may as well crawl back to the days of AOL’s one month free trials.

But my guess is you don't want to go back in time. You want to push your business forward, and SEO can help. So can VIRGEN Digital Brand Marketing.