Twitter is one of the social network OGs, launching just two years after Facebook, and has still maintained a steady following. While it has experienced a few setbacks in growth, that doesn’t mean it should be ignored as a means to cultivate brand awareness. But, at just 140 characters per tweet, how can you maximize your exposure without overwhelming your audience with too many tweets? Well, we’re glad you asked, because this blog will tackle just that.

While there are many different ways to capitalize on the 140 character limit provided by Twitter, we’re going to focus on the three we find most valuable today.

1. Short and Sweet

With only 140 characters available this one may seem like a no brainer, but ensuring that your message is clear and concise is extremely important. Have more to say? Link your followers back to a blog or landing page so that they can get all the information that you’re trying to convey.

While Twitter has lifted their previous guidelines of images and videos counting towards your character count, links still factor in so it’s even more important that your initial message is short and to the point.

2. Use Visuals

This can be in the form of an image, a video, or even a GIF. Tweets accompanied with visuals rather than simple text have been found to get up to three times more engagement. With images, you can post up to 4 different photos which is great for event recaps or to display a variety of different products all at once.

GIFs are also perfect to go along with your tweet or as reactions and responses to mentions and followers. Of course, videos are also a great way to get your message across, and with over two minutes to spare, you have the opportunity to display your longer form content in a much more visually appealing way.


"Tweets accompanied with visuals have been found to get up to three times more engagement."

3. Engage, Engage, Engage!

Maybe you’re feeling stuck on what to tweet about or just don’t have a ton of content for a particular day. This is where asking questions or engaging with your audience through the polling option can come into play.

It gives you a chance to not only drive up your overall engagement, but you can use this as a way to learn more about your audience. What they like or don’t like, what do they want to see more of, etc. It’s also important to talk to your audience, which is where listening and monitoring comes into play.

If people are talking about your brand, good or bad, you always want to engage with them in some way. Whether it’s as simple as retweeting them or replying to their inquiries, engaging with your audience helps in maintaining your presence on Twitter and also curating user generated content from your most loyal followers and customers.

Of course, we could go on and on with Twitter best practices, but taking into account our first point, this should be enough to get you started.

If you still need more finessing, VIRGEN Digital Brand Marketing is here to make you a top Tweeter.