With so many different ad products, Facebook advertising can seem a bit overwhelming to those just starting out. But fear not! VIRGEN is here to help guide you in the right direction to get the most out of your advertising dollars. Let’s get started, shall we?
1. Define Your Goals
This is the most crucial step as it will help to reduce the amount of choices. At this step, you would ask yourself exactly what type of action you want your potential audience to do. Is it to download your app? Visit your website? Or are you just looking to grow your Facebook audience overall? Once you’ve outlined those objectives, you can start to build your ad around those needs.
2. Narrow Your Options
Now that you’ve set your campaign objectives, you can start to weed out the ad products that don’t meet your needs and zero in on the ones that fit best. Facebook does a really great job of helping you navigate these steps by breaking it down into three separate categories: Awareness, Consideration and Conversion. From there, you can then work on creating your target audience and getting the copy and creative assets prepared.
3. Create Your Target Audience
Speaking of audience, it’s vital that you define who you want to see your ad to ensure you are targeting the right people. If you are a cat food company, you wouldn’t want to serve your ad to dog owners. Your ad would get very little engagement and the ad would be viewed as a failure.
Finding the right audience is as simple as looking at your existing customer demographics and psychographics. You can also expand your reach to potential new customers by employing the Facebook Lookalike Audience option, which delivers your ad to the News Feed of users who are similar to your existing customers. It’s a great way to get more exposure, yet ensure you are talking to the right people.
4. Test, Analyze, Repeat
As marketers, we all know that things may not perform as planned on the first try, but don’t let that deter you from testing different things! You may need to try a few different types of ads to finally find out which works for you and your brand. Is it a video? An image? Maybe an immersive canvas ad? Look at your insights and analytics after each campaign to see where you can improve, make the necessary updates and changes, then get back out there, slugger! You’ll find your sweet spot eventually and it will be well worth it in the end.
If you’re still a bit shaky on how to get the most out of Facebook advertising, VIRGEN Digital Brand Marketing has all the tools and knowledge needed to set you up for success!