During the holiday season, it’s more important than ever to ensure that you have a sound email marketing strategy. Why? Well, according to Dave Charest of Constant Contact, 20-30% of yearly sales are made during the months of November thru January and 20% of consumers make their purchase from email. In fact, email drives 174% more conversions than social media! (just don’t tell that to your social media manager) But, enough from us. You can hear all about the benefits of adopting a holiday email program and best practices from Dave himself by watching the video below.

If you’re looking for a team to help guide your email strategy this holiday season and beyond, VIRGEN Digital Brand Marketing is here to help.