It’s no surprise that advertising and marketing trends are always emerging. As a marketer, it’s important to stay on top of the latest and greatest. Here are 3 advertising trends you need to know about right now.
Rise Of Programmatic Advertising
Programmatic advertising is when marketers can buy ad space automatically through computers.
This is how it works: You set up you’re highest bid on the ad space you desire – then walk away. The computer will bid for you using historical algorithms against other competitors in real-time. Think of it as “set it and forget it”. According to Forbes, 70% of B2B marketers will increase their spending on programmatic advertising by the end of 2017.
But why is this tool so important?
It streamlines the process of ad buying with data driven, automated technology. It’s a strategy to boost efficiency, save money and cut down on man hours. The best part is being able to gain consumer insight and enhance your key performance indicators (KPIs).
Operation Outstream Videos
Have you ever visited a website and got irritated by a pop-up video or an ad you cannot skip? To make matters worse, it starts to play – loudly. Oh, the embarrassment! Thanks to outstream videos, this will be a worry of the past. Your video ad will autoplay without sound and is responsive – meaning it will play when the viewer scrolls down the page and pause once it’s out of view. It is a seamless part of the webpage you are viewing. Here’s an example of what it looks like.
“By 2019, online videos are expected to generate $15.4 billion in spend, and hog 80% of all internet traffic.”The secret lies in integrating videos to prevent ad blindness and blocking. Video advertisements must become less intrusive and outstreaming videos solve this issue.
AI’s are taking over! Chatbots are artificial intelligence that can communicate with their consumer via messaging in a human-like way on limited subjects.
By building chatbots, online retailers will be able to build relationships and engage their customer base. This is a great advantage because when receiving direct ideas from the consumer, the retailer can update their products leading to higher market value. Take Sephora, for example. They created a chatbot via Kik. A quiz is sent to gauge the preferences of their consumer, which will give the bots insight on which beauty tips and products to send straight to their phone.
Banking entities are learning that customers appreciate being able to do more from the comfort of their homes instead of driving to the bank. By adding chatbots to their apps, users can process paperwork and payments by a few simple clicks. Bank of America created a bot that is utilized across multiple messengers allowing their users to check their balances and spending habits.
According to Pypestream, “28.2 trillion mobile messages are expected to be sent in 2017. This number is about double the amount of messages sent in 2012.” Furthermore, the open rate for mobile message is almost perfect at 98% compared to the 22% rate of emails.
It’s safe to say - Chatbots are the wave of the future!
Curious on how you can add these trends to your marketing plan? Get in touch with VIRGEN Digital Brand Marketing and we can help!