Content Marketing / Jul 19, 2018

The Ultimate Marketing Team — If They Were Avengers

Every time a superhero movie hits the big screen I start to wish I had some sort of superhuman power. And with the rate that Marvel is banging out blockbusters, this happens more than it should. The recent release of Ant-Man and The Wasp was no different, but instead of

read more
Content Marketing / Apr 17, 2018

What the 'Time’s Up' Movement Means for Advertising Agencies

Dolly Parton said it best when she penned the title song to the film 9 to 5 with these lyrics: Workin’ 9 to 5, for service and devotionYou would think that IWould deserve a fat promotionWant to move aheadBut the boss won't seem to let meI swear sometimes that man is

read more
Content Marketing / Apr 3, 2018

How Brands Are Using Augmented Reality

Content Marketing / Mar 27, 2018

How to Make Facebook Messenger Bots Work for You

Facebook Messenger bots are not a new technology – in fact, we talked about them almost a year ago in our Facebook F8 Conference recap blog. Still, some businesses are slow to adopt the trend. Why? Well, like many other tools, it comes down to not knowing what to do

read more
Content Marketing / Feb 1, 2018

What the Facebook News Feed Update Means for Brands

Content Marketing / Jan 24, 2018

Content Writer vs Copywriter: Do You Know the Difference?

When I began my career in advertising and marketing as a copywriter, my friends would say things like, so you stamp those little “circle Cs” in books? Uh, not exactly. I had to explain that I was not a copyright lawyer, but a copywriter and copy was the text they read in

read more
Content Marketing / Jan 18, 2018

3 Social Media Trends to Watch in 2018

Content Marketing / Jan 8, 2018

The Top Marketing Campaigns of 2017

It’s still the beginning of a New Year, so why not keep one toe in the past with my picks for 2017’s top marketing campaigns? It was tough to nail it down to just three, but here’s who I think got it right. 1) FEARLESS GIRL When you think of a successful

read more
Content Marketing / Dec 22, 2017

Secret Santa Gifts Your Coworkers Actually Want

Content Marketing / Dec 18, 2017

Get Your Business Online Part 2– Email Marketing

During the holiday season, it’s more important than ever to ensure that you have a sound email marketing strategy. Why? Well, according to Dave Charest of Constant Contact, 20-30% of yearly sales are made during the months of November thru January and 20% of consumers make their purchase from email.

read more
Content Marketing / Dec 8, 2017

How Content Affects E-commerce

Content Marketing / Nov 30, 2017

Get Your Business Online Part 1 - Facebook Blueprint

It’s no secret that mobile is growing each and every day in terms of usage. In fact, research has shown that consumers spend close to 5 hours per day on their mobile device (*gasp*) and at least 50 minutes of that is spent on Facebook. During the Google Get Your

read more
Content Marketing / Nov 22, 2017

The Role of Social Media in E-Commerce

Content Marketing / Nov 8, 2017

5 Things Your Competitor Can Teach You About Social Media

Contrary to what you’re told in school, looking off someone else’s paper could benefit your brand, especially when it comes to social media marketing. Brands should always be aware of what their competitors are doing in the social space: what they are doing right, what they are doing wrong, what

read more
Content Marketing / Oct 31, 2017

Tricks To Creating Compelling Content

Content Marketing / Oct 25, 2017

What Stranger Things (And Netflix) Got Right

When Netflix took a chance on the Duffer Brothers and picked up Stranger Things, they undoubtedly had no idea of the phenomenon it would become. Not only was the cast young and unknown (with the exception of Winona Ryder, of course), it was originally only meant to be a limited

read more
Content Marketing / Oct 17, 2017

SEM - The New Yellow Pages

Content Marketing / Sep 12, 2017

The Future of Influencer Marketing

In the world of skinny teas, magical gummies that promise to give you gorgeous locks, and the latest Bachelorette cast off, influencer marketing was born. What is influencer marketing you ask? In a nutshell, influencer marketing is when a brand seeks out a celebrity or public figure (or even animal)

read more
Content Marketing / Sep 7, 2017

LinkedIn Life Hacks

Content Marketing / Aug 25, 2017

What’s New? – A Look at the Top August Social Updates

The world of social seems to move at the speed of light with their platform updates and announcements. Thankfully for you, we sat through and weeded out the most important features that should get some of your attention. 1. Facebook Expands In-stream Video Ad Buying Options Love ‘em or hate ‘em, in-stream

read more
Content Marketing / Aug 22, 2017

3 Reasons Why GIFS Are Everything

Content Marketing / Aug 18, 2017

How to Master Facebook Advertising

With so many different ad products, Facebook advertising can seem a bit overwhelming to those just starting out. But fear not! VIRGEN is here to help guide you in the right direction to get the most out of your advertising dollars. Let’s get started, shall we? 1. Define Your Goals   This is

read more
Content Marketing / Jul 18, 2017

Biggest Marketing Fails of 2017 (So Far)

Content Marketing / Jul 11, 2017

3 Sizzling Advertising Trends In 2017 (So Far)

It’s no surprise that advertising and marketing trends are always emerging. As a marketer, it’s important to stay on top of the latest and greatest. Here are 3 advertising trends you need to know about right now. Rise Of Programmatic Advertising Programmatic advertising is when marketers can buy ad space automatically through

read more
Content Marketing / Jul 4, 2017

3 Reasons Why Blogs Are A Power Move

Content Marketing / Jun 27, 2017

Taglines and Dating Profiles Have More In Common Than You Think

Think of a tagline as part of a dating profile. When you browse a dating site, (We aren’t assuming that you do, but work with me here) chances are good that you know nothing about the person you are viewing. First, you notice their main profile picture and you find

read more
Content Marketing / Jun 22, 2017

How to Take Advantage of 140 Characters

Content Marketing / Jun 13, 2017

To Agency Or Not To Agency

We understand. Placing your business, your baby, into the hands of someone else can be uncomfortable, nerve racking and downright painful. As an entrepreneur, you may feel that you know all there is to know about your business and we are sure you do, but hear me out. Imagine a world

read more
Content Marketing / Jun 6, 2017

VIRGEN’s Hashtag How-to

Content Marketing / May 23, 2017

The Pros and Cons of Broad Social Content

You’ve probably seen the now viral video of author and TED contributor, Simon Sinek, talking about millennials in the workplace. It littered my feed with friends and acquaintances sharing the video for days. This went on for almost a week until I finally caved and watched the video. Now, for

read more
Content Marketing / May 15, 2017

3 MOTHER’S DAY CAMPAIGNS THAT BROUGHT OUT TEARS AND WALLETS

Content Marketing / May 11, 2017

The Top 3 Announcements to Come from the Facebook F8 Conference

Facebook is quickly positioning itself as the top social platform in terms of innovation and even risk. Case and point, this year’s F8 Developer Conference. Now, for those not in “the know,” the F8 Developer Conference is an annual event hosted by Facebook that allows developers and businesses to learn

read more
Content Marketing / May 5, 2017

In the Fight for Equality, All Gloves Are Off.

Content Marketing / Apr 27, 2017

What’s the Instagram Story Morning Glory?

It’s #NationalTellAStoryDay and here at VIRGEN Digital Brand Marketing we’re celebrating by giving you a few reasons you should leverage Instagram Stories as a marketing tool to tell your brand’s story. We know what you’re thinking, “But what about Snapchat?” As we stated in our last post “Top Ways to Engage

read more
Content Marketing / Apr 18, 2017

3 Myths About the Creative Process

Content Marketing / Apr 11, 2017

How To Use SEO As A Tactic

When it comes to Digital Marketing, finding the best avenues to put your advertising dollars toward can be tough. But there is one aspect that you can’t afford to ignore. Search Engine Optimization, or SEO. SEO means a lot of different things to a lot of people, including writing blogs for your

read more
Content Marketing / Mar 23, 2017

Our PPC Miracle

Content Marketing / Mar 15, 2017

How to Strike Gold With Video on Social

Here we are, nearing the end of the first quarter of 2017. Maybe you walked into the New Year wide-eyed with tons of high expectations for your social performance, but find that it’s just not quite what you expected. Let me ask you this: have you added video to your

read more
Content Marketing / Mar 3, 2017

Why I Love Writing Headlines

Content Marketing / Feb 28, 2017

Strengthening Your Relationship with PPC

Like any truly great relationship, pay-per-click (PPC) requires work. You’ll have some great times, you’ll have some terrible times. Occasionally, you’ll have to spice things up to get the spark back in the relationship, whereas other times you can just let things continue as they are. Maybe you’ve found your relationship

read more
Content Marketing / Feb 14, 2017

Open Your Heart to Paid Social Media

Content Marketing / Feb 7, 2017

Why iHeartRadio

The next best thing is always just around the bend. If we are patient, that new gizmo is going to make our life better, easier, and even more magnificent than we ever imagined. For media buyers, the “next best thing” can present a veritable quicksand of possibilities, especially when you’re navigating

read more
Content Marketing / Jan 17, 2017

Content Isn’t A Lone Wolf

Content Marketing / Jan 10, 2017

The Many Looks of Content

Take a moment to step into your closet. Now look around at all the magnificent choices you have–unless you’re some sort of clothes minimalist in which case we have nothing in common. But if you are like me, you have something for every situation: a great winter coat, an Italian

read more
Content Marketing / Jan 6, 2017

Top Ways to Engage in 2017

Dec 27, 2016

Top 5 Marketing Resolutions for 2017

The New Year’s resolution landscape is riddled with false starts, failed attempts, and fractured dreams. It’s just so easy to get caught up in all the holiday hoopla and make the grand gesture that will completely change our lives and solve all of our problems. What a load of BS.

read more
Content Marketing / Dec 20, 2016

How To Make Your Content The Envy of Every Marketer

Content Marketing / Dec 13, 2016

VIRGEN’s Holiday Gift Guide for Marketing Junkies

The holidays are upon us and with them comes a marketer’s busiest time of year! Working far past sunset to make sure deadlines are met, we need some extra-special pampering (beyond a couple of cocktails). As marketers, it is our job to ensure we’re meeting client demands to help boost

read more