When Aliante became an independent hotel and casino, they asked us to help separate them from the pack. From their brand look, to their restaurants and spa, we gave them the makeover they were looking for.
Four-Diamond status is a big deal, and we needed a campaign that sparkled. We showed off Aliante’s best assets while letting their audience know luxury was right around the corner.
For Aliante’s Player Club campaign, we upped the ante on images of jackpot winners holding wads of cash and made them part of the game. Clever headlines and bold photography by V-SPOT made it a winner.
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