When Aliante became an independent hotel and casino, they asked us to help separate them from the pack. From their brand look, to their restaurants and spa, we gave them the makeover they were looking for.

Aliante casino hotel and spa in Las Vegas dining campaign for Salted Lime restaurant by Virgen advertising and marketing featuring margarita
Aliante casino hotel and spa in Las Vegas dining campaign for MRKT Sea and Land restaurant by Virgen advertising and marketing featuring steak
Aliante casino hotel and spa in Las Vegas dining campaign for Farm restaurant by Virgen advertising and marketing featuring farm to table food
Aliante casino hotel and spa in Las Vegas dining campaign for Bistro 57 restaurant by Virgen advertising and marketing featuring wine

We love to rebrand, especially when food is involved! Our taste buds were put to the test while we devised concepts for Aliante’s dining campaign designed to show off their tempting lineup of all-new restaurants.

Aliante casino hotel and spa in Las Vegas branding campaign web banner by Virgen advertising and marketing featuring pool cabanas
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring players club cards
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring woman playing piano
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring couple getting massages

Four-Diamond status is a big deal, and we needed a campaign that sparkled. We showed off Aliante’s best assets while letting their audience know luxury was right around the corner.

Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring man in cowboy hat
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring a senior woman in diamond
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring an African American woman

For Aliante’s Player Club campaign, we upped the ante on images of jackpot winners holding wads of cash and made them part of the game. Clever headlines and bold photography by V-SPOT made it a winner.

Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring a woman getting a facial
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring getting a sugar scrub
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising featuring a woman getting a hot stone massage

Everyone needs a spa day. What we don’t need is the same stock photo selling us a spa experience. When it came time to brand re:lax at Aliante, we created a campaign using unique photography and unexpected headlines to make it as unforgettable as a deep-tissue massage.

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©2017 VIRGEN

Aliante casino hotel and spa in Las Vegas dining campaign for Salted Lime restaurant by Virgen advertising and marketing featuring margarita
Aliante casino hotel and spa in Las Vegas dining campaign for MRKT Sea and Land restaurant by Virgen advertising and marketing featuring steak
Aliante casino hotel and spa in Las Vegas dining campaign for Farm restaurant by Virgen advertising and marketing featuring farm to table food
Aliante casino hotel and spa in Las Vegas dining campaign for Bistro 57 restaurant by Virgen advertising and marketing featuring wine
Aliante casino hotel and spa in Las Vegas branding campaign web banner by Virgen advertising and marketing featuring pool cabanas
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring players club cards
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring woman playing piano
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring couple getting massages
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring man in cowboy hat
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring a senior woman in diamond
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring an African American woman
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring a woman getting a facial
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring getting a sugar scrub
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising featuring a woman getting a hot stone massage
Aliante casino hotel and spa in Las Vegas dining campaign for Salted Lime restaurant by Virgen advertising and marketing featuring margarita
Aliante casino hotel and spa in Las Vegas dining campaign for MRKT Sea and Land restaurant by Virgen advertising and marketing featuring steak
Aliante casino hotel and spa in Las Vegas dining campaign for Farm restaurant by Virgen advertising and marketing featuring farm to table food
Aliante casino hotel and spa in Las Vegas dining campaign for Bistro 57 restaurant by Virgen advertising and marketing featuring wine
Aliante casino hotel and spa in Las Vegas branding campaign web banner by Virgen advertising and marketing featuring pool cabanas
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring players club cards
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring woman playing piano
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring couple getting massages
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring man in cowboy hat
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring a senior woman in diamond
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring an African American woman
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring a woman getting a facial
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring getting a sugar scrub
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising featuring a woman getting a hot stone massage
Aliante casino hotel and spa in Las Vegas dining campaign for Salted Lime restaurant by Virgen advertising and marketing featuring margarita
Aliante casino hotel and spa in Las Vegas dining campaign for MRKT Sea and Land restaurant by Virgen advertising and marketing featuring steak
Aliante casino hotel and spa in Las Vegas dining campaign for Farm restaurant by Virgen advertising and marketing featuring farm to table food
Aliante casino hotel and spa in Las Vegas dining campaign for Bistro 57 restaurant by Virgen advertising and marketing featuring wine
Aliante casino hotel and spa in Las Vegas branding campaign web banner by Virgen advertising and marketing featuring pool cabanas
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring players club cards
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring woman playing piano
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring couple getting massages
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring man in cowboy hat
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring a senior woman in diamond
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring an African American woman
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring a woman getting a facial
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring getting a sugar scrub
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising featuring a woman getting a hot stone massage
Aliante casino hotel and spa in Las Vegas dining campaign for Salted Lime restaurant by Virgen advertising and marketing featuring margarita
Aliante casino hotel and spa in Las Vegas dining campaign for Farm restaurant by Virgen advertising and marketing featuring farm to table food
Aliante casino hotel and spa in Las Vegas dining campaign for MRKT Sea and Land restaurant by Virgen advertising and marketing featuring steak
Aliante casino hotel and spa in Las Vegas dining campaign for Bistro 57 restaurant by Virgen advertising and marketing featuring wine
Aliante casino hotel and spa in Las Vegas branding campaign web banner by Virgen advertising and marketing featuring pool cabanas
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring players club cards
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring woman playing piano
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring couple getting massages
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring man in cowboy hat
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring a senior woman in diamond
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring an African American woman
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring a woman getting a facial
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring getting a sugar scrub
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising featuring a woman getting a hot stone massage
Aliante casino hotel and spa in Las Vegas dining campaign for Salted Lime restaurant by Virgen advertising and marketing featuring margarita
Aliante casino hotel and spa in Las Vegas dining campaign for Farm restaurant by Virgen advertising and marketing featuring farm to table food
Aliante casino hotel and spa in Las Vegas dining campaign for MRKT Sea and Land restaurant by Virgen advertising and marketing featuring steak
Aliante casino hotel and spa in Las Vegas dining campaign for Bistro 57 restaurant by Virgen advertising and marketing featuring wine
Aliante casino hotel and spa in Las Vegas branding campaign web banner by Virgen advertising and marketing featuring pool cabanas
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring players club cards
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring woman playing piano
Aliante casino hotel and spa in Las Vegas branding campaign by Virgen advertising and marketing featuring couple getting massages
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring man in cowboy hat
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring a senior woman in diamond
Aliante casino hotel and spa in Las Vegas players club branding campaign by Virgen advertising and marketing featuring an African American woman
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring a woman getting a facial
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising and marketing featuring getting a sugar scrub
Aliante casino hotel and spa in Las Vegas relax spa branding campaign by Virgen advertising featuring a woman getting a hot stone massage